
People are using tools like Facebook and Twitter to self-promote, advocate for something or just to send thoughts and ideas into the online world.
People are now merging Facebook and Twitter together. An example is that people are using Facebook to re-tweet information and ideas @ certain people. Only those who use Twitter would be familiar with this and thus, one must be aware of both in order to use either.
For myself, I use Facebook to stay in touch with friends, share my thoughts/ideas/photos, and promote or advertise certain events.
Facebook has been a good way to reach a large number of people; however, this varies from person to person based on the number of contacts or 'friends' one has.

As far as the use of both means of social media in public relations, I think that it is a very useful tool to gain information and reach certain people in a very short amount of time.
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