The use of social media is a growing form of communication in today’s world, and is no stranger to members of the mainstream media.
Those that are in media and communications these days are finding they must familiarize themselves with the concepts that are now taking over the online world. People are using tools like Facebook and Twitter to self-promote, advocate for something or just to send thoughts and ideas into the online world.
People are now merging Facebook and Twitter together. An example is that people are using Facebook to re-tweet information and ideas @ certain people. Only those who use Twitter would be familiar with this and thus, one must be aware of both in order to use either.
For myself, I use Facebook to stay in touch with friends, share my thoughts/ideas/photos, and promote or advertise certain events.
Facebook has been a good way to reach a large number of people; however, this varies from person to person based on the number of contacts or 'friends' one has.
Twitter is more of a means to 'status up-date' all the time. I do not use Twitter as much for no reason other than I prefer Facebook.
As far as the use of both means of social media in public relations, I think that it is a very useful tool to gain information and reach certain people in a very short amount of time.
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